Li Hui, assistant professor, was born in December 1979. He graduated from Hunan University with a master's degree in June 2005. He is also a member of Design Artists Association of Hunan Province and Hunan Industrial Design Association. The main research interest is product form and innovation design, creative product develope & promotion. For years, he involved with many research projects and corporate design projects, such as Sany, Midea, Samsung, Jomoo, TCL, Changlin, E-sun and so on. The work "Sany all-terrain crane" won the gold prize of "China Red Star Design Award" and was awarded the title of "Hunan Ten creative design work". As a product design team leader, he involved in the "New Channel" Design and Social Innovation Project in 2011, which appeared in "2011 Top Ten Model Public Welfare Projects." As a teacher, he has won the honor of "Outstanding Graduate Design Instructor".